Challenges Facing E-commerce.
Shopping platforms have eliminated many barriers of entry. Anybody can launch an online store within days and start selling all sorts of products and services.
Finding right products to sell
Shopping platforms have eliminated many barriers of entry. Anybody can launch an online store within days and start selling all sorts of products and services.
Amazon and alibaba are taking over the eCommerce world with their massive online products catalog. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers. All this has made it very difficult for retailers to source unique products unless you they decide to manufacture your own products.
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Attracting the perfect customer
Alot has changed including the way consumers absorb content and communicate online. They get easily distracted with technologilies and social platforms.
Retailers and small business people must evaluate properly where to get their audience is and how to attract them without killing their marketing budget.
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Generating targeted traffic
Digital marketing is evolving. Retailers should no longer rely one type of channel to drive traffic online.
Attracting and hiring the right people to make it all happen
Online retailers may have visions and dreams but fact remains, they need the right and qualified people to help them achieve their desires.
Attracting the right people is key in order to achieve desirable growth.
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